Book Trailers exist, sadly. I've come across them a lot in romance and I didn't usually watch them. I always considered them lame and less than awesome. And I still think that most of them are, but some of the ones I found on Youtube (the ones that have won Mobys) are fairly decent. I can't really envision a way to use them for reader's advisory at the library without feeling ridiculous. 'Excuse me, but there's this great trailer for this book that you should watch, so let's stand here for 2minutes watching it together.' Weird.
But I think for heavy internet users who are looking for cool new books on their own, these videos could be a cool discovery tool. Maybe that's why teens use book trailers more than other groups for their own browsing.
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